Quote:
Originally Posted by Downloads
lol That still doesn't help me understand what the rate card is! Tried googling it but couldn't see anything that explained it well.
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I think, but may be wrong, in cases where sky has an near monopoly such as the sports and movies they are forced by law to make these available at a reasonable rate (which appear then on the rate card). If some of this content goes onto sky one then it might be viewed as being in the same category as the movie and sports channels so have to be made available at a reasonable rate.
Reasons for doing it maybe two fold:
Firstly if they can charge a premium rate for sky one to cable they might be able to get more money in even if they have to drop the rates for the others a bit.
Secondly they appear to be using this as a sop to the advertisers to stop them renegotiating deals with the loss of the VM customers in a sort if 'jam tomorrow' way.