Quote:
Originally Posted by etccarmageddon
or 50k customers a year - probably a sustainable loss.
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Good Maths But flawed
Any desertions are likely to be high in the early days especially if it relates to a Sky 1 Issue. It may be lower than normal given the retention deals and problems in getting through. Any one who is really likely to leave (rather than saying it or just seeking a deal) will do so by the end of the month. if the current trend continues it could be between 5 and 10 thousand which is a lot less than sky need to justify their decision to their shareholders and the media
It could go one of three ways
a) Sky decide that they want to try and kill off competition totally now which is unlikely due to problems related to competition authorities and what they might want is more than is currently at risk ( remember the govt is already worried that the digital switchover is likely to cause significant problems with poor reception and in some areas potential loss of reception as they take down the old masts and replace with new facilites
b) Sky go running back to the table and offer a better deal ( probably just as unlikely given the bad blood of the last two weeks)
or
C) The NCC issue their supercomplaint. The resolution is arbitration with sky hoping that the arbitration deals only with the sky basics package rather than full renegotiation wanted by VM.
Likely to result in the deal VM probably wanted at first a little increase for more channels and potentially HD Services but both sides can claim victory!
