I see your point but i am sick of hearing this "haggling of beans" rot at the supermarket business.
I see it this way if i got to the supermarket and someone gets to the till and they say "you shop here alot so i will give you 10p off" and i also shop there alot then i want my 10p off too.
I dont see what is wrong with getting a reduction,its not like Virgin are a small business starting out or that they are even striving to make improvements.Maybe all it means is me and a few 1000 other customers getting a reduction from Virgin they wont be able to pay Uma Thurman a couple of £100,000 for her next load of ads.
P.S I dont want to go to sky i have been with Telewest for years and have always loved there services.