Quote:
Originally Posted by AndyCambs
Let's try and put it in simple terms for you:
You buy a tin of Heinz beans from Sainsburys every week - but this week Sainsburys double the cost. You can either pay double, or find something else to eat. But you know if you pay double for the tin of beans, then you're going to have to pay double next week and so on. So you decide that you might try spaghetti instead - and find that you like it.
In this scenario - Sky artificially inflated the price of the channels, and dictated to Virgin Media that they should no longer be available on the medium television package. For all the "offers" that Sky made, the minimum price was such that it would never have been acceptable for a channel where the viewing figures have decreased over the past few years.
I can't say I really watched Sky One - it was a channel I used to hop over. I'd sometimes watch Sky Travel when I was really bored. BBC News is better presented and has won the RTE award for best news broadcasting.
Oh yes, you mention shopping around - well if you do go with Sky, then good luck - remember their broadband is upto 8MB, and very dependant on your phone line and how far you live from the exchange - I'd be lucky to get 1MB in this area. Also - just think, Sky have a large deficit to plug - around £60m is the estimate from loss of Virgin Media subscriptions and advertising - they're going to need the extra money from somewhere, and the only place left are the Sky subscribers. They've wasted quite a bit of money recently purely to annoy Virgin Media - the 17.9% stake in ITV (Murdoch doesn't invest in companies he can't control), and the £1m spent on the breakfast show on Virgin Radio immediately prior to the VM launch. You're looking for childish behaviour and someone to blame - then look squarely at Sky and the Murdoch family.
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Well said. But how much is down to the feverent rubbish Sky dishing out in news and media. I think there is huge worry that virgin media getting accussed as Sky media campaign is running the show. Virgin media are really going to have to raise there game make sure that everybody is aware of the situation, the facts and maybe people will stop blaming them.
I for one fully support virgin media stance on this. But slightly miffed why they are so quiet considering the heat sky doing. In the end it wont be a matter who is right or wrong in this war. It will be who can manipulate there defence better. I am afriad sky winning the media hands down.