Virgin Media will allow customers in to cease subscribing to the company's services and switch to another provider even if they are locked into a contract.
The announcement comes after the National Consumer Council, which has statutory powers to alert regulators to issues it deems to be contrary to the interests of consumers, threatened to intervene in the ongoing carriage dispute between Virgin and Sky. This afternoon, Virgin said that it "strongly" agreed with the NCC's assertion that "there are flaws in the UK pay TV market which are harming the interests of consumers," and added that "an investigation is warranted."
The company emphasised that "the withdrawal of Sky's basic channels does not breach our agreement with customers" but said that it will allow customers to cancel their contracts "at any time up to the end of March."
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