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Old 24-02-2007, 19:54   #147
Hugh
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Re: SKY VS Virgin Media

Quote:
Originally Posted by Perfect Choice View Post
Should VM consider offering a fee uplift for Sky One if they eventually do a deal but at a higher price than they wanted to? I for one would pay an extra per month fee for a Sky 1/2/3 package, just as you pay extra for Sky Sports, etc channels. Or perhaps a minimum TV package will be required to get these options, VM may need to be more inventive to keep its customers!
Since we don't know what packages Sky are offering VM, it may not be possible for VM to offer "minimum TV package".

It sounds to me (imho), from the words used by both sides, that Sky have offered VM an expanded base package (including HD content and Sky Arts, etc) on a "take it or leave it" basis, at an increased price (because there is more content/channels); the problem VM would have with this is that they would have to resell the expanded base package in it's entirety to their customers, at it's increased price, therefore raising prices to the customer; because if they offered a subset (minimum TV package), Sky would still want the full package price per subscriber, so VM would have to lose money on every "minimum TV package".

Just my thoughts.
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