Quote:
Originally Posted by Kaychsea
Might that have something to do with the £299 people have to splash out on the box?
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I have a feeling that Sky would want to hurt VM's subscriber base, so don't be too surprised if you see some fantastic deals available soon for ex-VM subscribers.
Sky need to move quickly. If the channels do go by the end of next week, Sky will have to have a broad strategy to entice VM users. This could be a credit check waver, reduced price on STB's, and good 3 month to 6 month deals outside of the norm. Obviuosly they will need sweetners for existing customers who will complain about ex-VM customers getting better deals.
This WILL cost Sky in the short term, and if they have thought things through, they will have a clear idea about keeping those customers. Cheap talk perhaps, and possibly broadband, the only problem facing them is getting those ex-VM customers on ntl lines to go back to BT, that isn't going to be cheap.
I am uncertain though if this apparent endless pot of money is going to continue, and that the advertisers will start to drop Sky. RB could go on a charm offensive, and entice advertisers into deals to show selected adverts on their on demand services....possibly?
I think though that we are never going to know until the place holders go up for Sky One, Two and Three, and the two other channels. At that point I would assume retentions are going to be busy, and we are going to see more deals announced.
What I would really like to see though is NEW content, making say Living the replacement fo Sky. I can get Lost, BSG and SG1 and Atlantis from other sources, loosing Sky is no big deal.