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Originally Posted by Carl J
Well no, the fact that the 2Mbit is free, the 8 costs a fiver more and the 16 a tenner more and the target audience are I'd guess far more to do with it than the caps on the services.
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It may be £0/£5/£10, but that's on top of the rest of the package. People have done the maths over and over on here and other forums and found that the overall prices don't general fluctuate too much between them. Sometimes VM will be cheaper sometimes Sky will be cheaper. The bottom line is you have to go for the top Sky package to achieve something the bottom VM package gives you: Unlimited downloads.
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Originally Posted by Carl J
Anyway I haven't a clue and can't speak for people who take the packages, however I would be interested in your thoughts as to why Telewest had a far better upsell rate on broadband than ntl prior to merger.
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I don't work for either company so couldn't really say. A few random thoughts that might contribute though:
- TW were known for better customer service than NTL which implies better training. Makes sense that would also apply to the sales side.
- NTL were known for congestion issues more than TW including traffic shaping/management. TW could offer the higher traffic rates without the caps. I'm hoping (possibly naively!) that in time VMs approach of marketing edge and service differentiation instead of continuous cost cutting to balance the books will have the congestion stuff resolved (which IMO is a result of cost cutting meaning the company turned to a fire-fighting approach rather than a forward-planning approach).
As many people on here have already said, NTLs name is like mud. TW had a better reputation (for a reason) and so would find it easier to upsell.