Quote:
Originally Posted by pedg
But what you are implying is that 75% of people who watch sky one at some point in the week will feel its loss is enough for them to go through the hassle of changing to sky.
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I'm not implying anything. Like very few others on these threads, I'm not terribly bothered either way what happens with the Sky channels, but I am enjoying injecting a little common sense into each one - which appear to be dominated by people who think they're going to war than watching business being done.
In addition, I'm presenting actual stats to allow everyone to make up their own minds - as there does appear to be a lot of MIS-information being banded about.
Quote:
Originally Posted by pedg
Personally I would be surprised if, when push comes to shove, less than 10% moved. As things like the convenience of VOD kick in its not just a change to sky can only be positive as you get the sky channels back, you also lose the convenience of VOD.
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You might be right, but as pointed out before, could Virgin really afford to lose 10% of their customer base (which would be in the region of £14m lost revenue every month, or £168m a year)? Maybe they can, maybe they can't.
Quote:
Originally Posted by pedg
The experience in the states i believe is that VOD has tended to reduce the amount of churn of customers
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You're right, it does. In fact Sky have found a similar result with their Sky+ box, not that I am equating it to VOD.
Are there any statistics on the number of Virgin's customers that regularly use VOD (and spend money on it?)