Quote:
Originally Posted by TV Boy
BSkyB bullish about NTL threat
I found this on The Guardian web site from Wednesday January 31, 2007.
The BSkyB chief executive, James Murdoch, shrugged off the threat posed by the rebrand of rival NTL as Virgin Media, saying the satellite broadcaster offers better quality and better prices than cable can muster.
Virgin Media will launch - presumably accompanied by one of Sir Richard Branson's trademark stunts - next Thursday.
Speaking after Sky announced a mixed set of half-year results, James Murdoch said:
he added, stressing that Sky is also currently the only high definition TV broadcaster in the UK.
The BSkyB chief financial officer, Jeremy Darroch, was rather more blunt:
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Sounds like SKY stuck up in its own ego. They are really in for a shock to the system. I still maintain in 10 years SKY will be down to possible 3-4 million customers who are hardcore satalite enthusiasts. Maybe murdock knows this hence trying to mussle into getting sky through an aerial. satellite technology has too many flaws and will be needing upgrades at staggering costs. God knows how old astra system is and the costs to put a new one up. I really believe SKY realising issues with there technology and looking at ways to move from Satelite. Maybe in a quirky twist in the future SKY will want to hire cable bandwidth from virgin media to pipe to its customers. Just end up being a production company.