Quote:
Originally Posted by andygrif
So it's a bit like supermarkets putting a new wrapper on the same pack of sausages, slapping a big NEW! sticker on the front and sitting back to watch the upturn in sales?
Well if it works for Tesco.....
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It does work. Why do you think big brands spend millions changing logos?
No logical reason why it should work, apart from the fact that people can be a little image obssessed.