Quote:
Originally Posted by Stuart C
I wouldn't say that Sky one is the most watched channel on Cable, I would say it's probably the fifth or sixth.
|
It's actually the 2nd most watched non-terrestrial channel last week based purely on % share, behind Sky Sports One:
http://www.barb.co.uk/viewingsummary...t=multichannel
The Sky channels as a whole carry an 8.6% share, more than twice that of all non-Sky channels coming in at 3.5%.
You can also get stats for previous month, etc from that site
So yes I would suggest that the claim that Sky One carries some of the most watched shows on cable is accurate.
---------- Post added at 20:47 ---------- Previous post was at 20:40 ----------
Quote:
Originally Posted by Stuart C
What DOES suggest they are scared is the fact that they have massively increased their advertsing in all media, and that they have spend nearly a billion pounds since VM was first rumoured..
|
Really?
http://news.bbc.co.uk/1/hi/business/4496894.stm
NTL and Virgin in takeover talks
Last Updated: Monday, 5 December 2005, 12:18 GMT
http://networks.silicon.com/broadban...9153556,00.htm
BSkyB confirms £211m offer for Easynet
Multiplay ahead for Sky, trouble on the horizon for smaller ISPs?
Published: Friday 21 October 2005
Now correct me if I'm wrong, but October is before December, suggesting that Sky have had this strategy for a while, and before the Virgin / ntl talks were confirmed as in progress. It's fair to say that Sky / Easynet were in discussion for months before this, as the story I quoted from December says 'talks' while the October Sky / Easynet story is an
offer, IE legal stuff done and here's the cash.
Of course they're on an advertising spree, who wouldn't be, it's good business when your competitors are advertising like crazy with the floodlights on them to try and steal their thunder a bit.
There's some cynicism from both camps here in my opinion. Both are running questionable ads and sniping at one another.
Perhaps should VM get their act together and actually be properly competitive, expand their coverage with
real cable not LLU, and take advantage of their network then Sky would be concerned.