Thread: Virgin Media takes on Sky
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Old 19-02-2007, 20:16   #9
Horizon
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Re: Virgin Media takes on Sky
Quote:
Originally Posted by jonat8 View Post
I am a bit sceptical as to the purpose of Virgin Central. It seems to me that the sole purpose is to provide a front for the VOD content, in the same way as the Filmflex Channel 400. If this is the case than OK... but it's hardly revolutionary. After all the content is already there anyway by pressing On Demand!
Well, that's correct. But virgin need to differentiate its vod offering between its free stuff and PPV stuff. Virgin Central is the brand, the route chosen for the free stuff. Now they need to work out how to brand, or more importantly sell their pay material.
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