Thread: Variety.Com: VM have Sky 'rattled'
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Old 19-02-2007, 16:07   #40
Stuart
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Re: Variety.Com: VM have Sky 'rattled'
Quote:
Originally Posted by Gavin View Post
Sky sound very scared... Re-negotiating to buy channels from VM at 1/4 the existing rate...
That doesn't sugest they are scared. Bullying maybe, but not scared.

What DOES suggest they are scared is the fact that they have massively increased their advertsing in all media, and that they have spend nearly a billion pounds since VM was first rumoured..

Companies that are sure of their position don't generally spend that much on a rumour..
Quote:
I personally thought as much. So Sky pretty much have VM over a barrel here.

Source: http://business.guardian.co.uk/story/0,,2016063,00.html
I read that Lost and 24 (Sky's two biggest programs) average about 800,000 viewers. If you combine satellite and cable thats out of possibly 10,000,000 viewers (the total is actually 13 million, but I am allowing for 3 million to have both).

I wouldn't say that Sky one is the most watched channel on Cable, I would say it's probably the fifth or sixth.
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