Quote:
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This month it emerged that Sky had renegotiated its agreement to carry channels owned by Flextech - part of the Virgin Media empire - on its own satellite platform. Virgin Media was getting 40p a month per subscriber per channel; the new deal reduces that to 10p.
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Sky sound very scared... Re-negotiating to buy channels from VM at 1/4 the existing rate...
Also...
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Sky One accounts for many of the most watched programmes on the cable service.
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I personally thought as much. So Sky pretty much have VM over a barrel here.
Source:
http://business.guardian.co.uk/story/0,,2016063,00.html