Thread: Variety.Com: VM have Sky 'rattled'
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Old 18-02-2007, 15:00   #22
Nikesh
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Re: Variety.Com: VM have Sky 'rattled'
Quote:
Originally Posted by Chris Howell View Post
Its been, what, 12 days since they've re-branded? Since then:
  • They've signed a VOD content deal with Disney (which includes HD content).
  • They've signed a VOD content deal with Buena Vista
  • They've signed a VOD content deal with HBO
  • They launched a VIP pack which, for many people, is giving them more, for less.
  • They launched a Sky Sports pack which undercuts Sky.
  • They announced the launch of Virgin Central which will give us more VOD content to watch compared to the pre-branding days.
  • They've spent/are spending £5 million on customer services.
  • They've got Sky so rattled, they begging US to ring up VM in a desperate attempt to 'save' Sky One (good bloody riddance to it).
Not bad work for 12 days. I think they deserve a chance.
Very well simplified.

Lots of things have improved already.
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