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andygrif · 15-02-2007, 13:09

Isn't the question a little too simplistic? It's like saying, who will win; Ford or Vauxhall?

It doesn't really matter who sells more (or perhaps it should be which company loses the least) as long as you're happy with the car. If you want to judge the 'winner' based on turnover or profit, that's fine but not that important to the consumer.

The other simplistic view I've seen on this thread is that the winner will be the consumer. To some extent this might have some bearing, but Sky has always had cable as a competitor, and managed to make significant early gains over them. In most markets there is no price war (at least no prolonged one) and I cannot see one on the horizon in this market either. Realistically it would be Virgin (or perhaps BT or another new extrant) that would have to start it, as Sky are so far ahead in terms of sub figures right now.

The bottom line is that there is space enough for two or more companies in each market without there being a loser.

15-02-2007, 13:09	#40
andygrif Inactive Join Date: Jul 2003 Posts: 2,820	Re: Who Will Win? Sky or Virgin? Isn't the question a little too simplistic? It's like saying, who will win; Ford or Vauxhall? It doesn't really matter who sells more (or perhaps it should be which company loses the least) as long as you're happy with the car. If you want to judge the 'winner' based on turnover or profit, that's fine but not that important to the consumer. The other simplistic view I've seen on this thread is that the winner will be the consumer. To some extent this might have some bearing, but Sky has always had cable as a competitor, and managed to make significant early gains over them. In most markets there is no price war (at least no prolonged one) and I cannot see one on the horizon in this market either. Realistically it would be Virgin (or perhaps BT or another new extrant) that would have to start it, as Sky are so far ahead in terms of sub figures right now. The bottom line is that there is space enough for two or more companies in each market without there being a loser.