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Virgin to air Al Gore UGC channel
Virgin Media is to tap into the user-content generated market in a deal to air Al Gore's Current TV, the channel made up of viewer-created clips - four months after rival Sky struck a similar partnership. Current TV, branded "the TV network created by the people who watch it", is expected to launch on the Virgin Media platform in mid-March, according to a company spokeswoman.
Info from Media Guardian.co.uk
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