[Horace]

Murdoch owns one of the biggest movie studios and TV companies in the US. He's also willing to oudbid anyone for EPL distribution. So, until the U.K. TV audience tires of American fayre I doubt Murdoch or BSKYB are going anywhere.
Eventually satellite will become a misnomer when IPTV becomes a genuine reality. Who wants to pay the massive amounts to a satellite company for limited capacity when you can have virtually unlimited capacity over a network much more economically. Murdoch has seen this and he knows should his empire continue to prosper under his children he had to get into the broadband game now....which is nice.