Re: Who Will Win? Sky or Virgin?
I think there will be a market for both Sky and Virgin Media. Yesterday I saw an interview with Steve Burch from Virgin Media and he gave great weight to the multi offerings. He said that when they launched the 3 for £30 it was laughed at within the industry. Over 40% of Virgins customer base is on triple play and all the others like Sky/BT/Carphone are following. The quad play will give Virgin Media another offering which is bound to be attractive to a lot of people (a single supplier for multi services). We will have to wait and see who actually comes out on top. My money is on none as there seems to be a large sector of the population who will not use any one of the above company's.
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