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littld · 09-02-2007, 10:36

Changing the name alone won't do it. But that's not what it's about. The Virgin brand is worth a fortune becasue of its reputation.

There is tremendous confidence in Richard Branson for a reason.

I remember a lot of people said the brand would be dead after the dreadful start with train services. Guess what? Now, each time I travel by train on Virgin it's the best train journey I've ever had. the Virgin Active gym I use is the best I've ever been to. My old Virgin mobile service was terrific.

What happens is the staff go through some sort of customer-focused brainwashing and the company ethos changes.

We should all celebrate this change - I guarrantee it will be way better than before if you just give it time.

09-02-2007, 10:36	#22
littld Inactive Join Date: Sep 2003 Location: Manchester Age: 53 Services: Phone line Posts: 305	Re: Control Richard Branson for a day Changing the name alone won't do it. But that's not what it's about. The Virgin brand is worth a fortune becasue of its reputation. There is tremendous confidence in Richard Branson for a reason. I remember a lot of people said the brand would be dead after the dreadful start with train services. Guess what? Now, each time I travel by train on Virgin it's the best train journey I've ever had. the Virgin Active gym I use is the best I've ever been to. My old Virgin mobile service was terrific. What happens is the staff go through some sort of customer-focused brainwashing and the company ethos changes. We should all celebrate this change - I guarrantee it will be way better than before if you just give it time.