"Sky has made much of the fact that NTL and Telewest's cable networks cover just 55pc of the population. To counter this, Virgin Media, which has spent £5m trying to improve the cable groups' poor customer service,
will spend tens of millions of pounds to increase coverage.
It will strike a wholesale deal with a telecoms supplier and install its own equipment in some BT exchanges, using phone lines to pipe television pictures to customers' homes. Some customers may be offered ultra-high-speed broadband at 50 megabytes per second."
Homechoice anyone??
Just a thought