Well for those of us who taught our teenagers to despise the trend of logoism we did very well.My son and daughter know the pitfalls and choose by low costs as well as by quality and won't be suckered into buying goods to be part of the crowd or to be trendy.Indeed my daughter chooses to make her own trends.
My son will spend ages searching through sale items to find a bargain and will disdain anything that smacks of hype.He does this so he can have enough spare cash to spend on GAMES.
Mind my daughter has at times in her enthusiasm for buying from charity shops given me some uncomfortable moments.The red and yellow tartan coat she wore to death was one of them...I would walk on the other side of the road.