I've just bought the Sammy - LE32R74BDX (with built in freeview), got it from play for £639. I originally bought (and quickly returned!!) the Polaroid 32" LCD that PC World were selling for £500, and I'm so happy I paid the extra - the difference is picture quality is well worth the extra £s.
Overall it's a great tv for the price - the 360 over component looks amazing. (I'd go for component over VGA as the colours seem slightly faded through VGA - I've got a lend of a friends VGA cable and there is a noticable difference.) This isn't a problem with the tv though as I've read others have the same issue with other tvs.
Oh, and after I bought this tv, I found this link
http://www.dixons.co.uk/martprd/edit..._id=ppc_tvcamp - £609, inc free delivery
- it's dixons "exclusive" version of the tv I have, although I'm not sure of the differences other than the blue strip beside the power button