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Originally Posted by ianathuth
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Channel providers decide what should appear on their channel and who can advertise on them, not Sky. Are you saying that Sky should pay for adverts which also advertise their competitors.
I don't think that you should be going round calling your friends idiots because they come to your house to watch football on Sky. It probably was on Sky Sports anyway. 
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He's (We're ) not talking the advertising shown on the channel, but the current bombardment from posters, TV, radio, falling out of the newspaper inserts that Sky are subjecting us too.
e.g Picture of Bert and Ernie or Bear with Sky can be educational for kids. In this instance Sky is using the Playhouse Disney channel to advertise it's product. What the advert does not say is that there are alternate means of getting the Playhouse Disney Channel (there must be other examples, but being as this is a channel watched regularly in my house this one springs to mind).
Whilst you have a valid point on the the mates coming round, Sky have cleverly fused the broadcast medium and the product, people think you need sky to watch sky, a myth that sky are obviously happy to perpetuate. Imagine if BBC started advertising that to watch all their channels the only thing you could do was get a freeview box (when you could get Sky, NTL or TW) imagine the outrage from Sky that they were using public money to advertise and not properly highlighting the alternative methods of getting their product.