Maybe you could argue they were doing it and got caught, but it sounds like they were geniuinely not aware it was happening.
Quote:
Similarly telecommunications firm NTL blames its media buying agency which places adverts with third party networks featuring thousands of sites.
Since the matter was brought to its attention last month, the agency has strict instructions to make sure ads do not appear on such sites, a spokesman told the BBC News website.
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Assuming their ad appears on thousands of sites, surely they cannot automatically know the content of each and every one? Still,it looks like they will stop it.