You're tied in for 3 years:
Quote:
How do I pay?
Each package and upgrade option can be paid for in one of two ways: either in simple monthly payments over three years, or if you prefer, as an upfront lump sum. If you choose the latter option, we'll even knock 10% off the total cost to make things a little easier for you.
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So you'll end up paying £810 for the Family pack if you opt to pay it all in a lump sum.
Then what happens if the connection is crap? hmm nice guaranteed income they have secured themselves for the next three years.
I am too cynical for this sort of thing- there is no such thing as a free lunch.