[McYorkie]

Originally Posted by Chris Howell

If I was NTL, I would really be making a fuss about how VOD doesn't rely on a broadband connection like BT Vision, or Sky's future VOD solution.

That, and get some more US shows on there - nBSG, Stargate, Prison Break etc.

From what I've read, when the new Telewest-style EPG is released, NTL will be bringing their VOD pricing in line with Telewest, meaning (hopefully?) that all TV Hits content will be free to people on the Family Pack.

That to my mind is exactly what ntl should be doing now - getting in ahead of Sky's offering and pushing the benefits of VOD, and its non reliance on a phone line or additional subscription for the service not only to existing customers, but Sky customers and non cabled people as well in areas where there is digital capability on the network. You'd also give existing analogue customers another incentive to switch across too.

Content is king and needs to be constantly added to as well - its not just the functionality thats going to be important. If TV Hits programming is turned "free" for Family Pack customers then it does give us a little "extra" for our money each month, it'd be seen as ntl doing something for their most valuable customers in terms of spend. They'd also stand a better chance of them converting across from the free content to pay content at some point too.