Quote:
Originally Posted by TheNorm
Yes, but don't forget that consumers are very suspicious that they are being "conned" into paying prices higher than necessary. Things like CDs and DVDs that cost a bomb when released, then come down to £5 or less. Or new cars that can be bought for less in Europe. Or utility companies saying that they have to put up prices to improve the infrastructure, then pay their directors record bonuses.
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I think customers are becoming more astute in deciding the best deal for them.
For example, being a big cd buyer, when a new title I want is released I dont go out straight away and buy it regardless of the price, I will use all the means available online to get the best price, as I see it if I save a few quid on one cd this has a roll on effect for my next purchase
When utility companies say they have to raise prices to improve the infrastructure what they are really saying is " If we dont raise the prices we cannot pay mr chief executive his going rate that he could get next week if he walks out on us".
