Given that NTL no longer use any numbers below 100, I don't see why they couldn't have kept the traditional 1, 2, 3, 4, and 5 for BBC1, BBC2, ITV, C4, and C5.
Aren't Channel 4 going to get a bit peeved, because they are no longer "Channel 4" - are they going to rebrand themselves as "Channel 104"..?
And in a few months time, viewers will be saying "Five
what..?" because "Five" is no longer "Channel 5", it's "105".
Now that I've had time to consider the changes (given that I received the notification of the changes through the post some hours AFTER the channels had changed), I can understand the logic in having similar channels in similar "blocks". Such as normal channels being 101-199, and all the movie channels in the same block, etc. However, it's funny that the block of 100 numbers assigned to the children's channels also includes the shopping channels and quiz channels. How ridiculous is that? While switching between Fireman Sam and Bagpuss, the kiddies will be enticed to 'phone premium rate "quiz" numbers.