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Originally Posted by Okonski
No they don't! OFCOM stated very recently that there is no such thing as a 'National Rate' and even the ASA (Advertising Standards Authority) have stated that as the 'National' UK rate is nothing like what 0870 calls are charged at, advertisers cannot state this. OFTEL say that revenue sharing for these numbers must end, and are pushing the new 05 code to provide firms with memorable numbers when they give up 0870. Also, the fact OFTEL still allowed the old Mercury Freefone code 0500 to still exist remains to confuse punters further.
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As proposed in September 2005, Ofcom will require mobile and fixed-line providers (including payphones) to charge the same or less for 0870 calls as they do for national-rate calls to geographic numbers (starting 01 or 02). If providers wish to charge more for 0870 calls they will have to make a free-to-caller price pre-announcement at the start of the call.
Offcom19|04|06