[slowcoach]

Most families I know would prefer lower prices rather than higher speeds, they donââ‚Âà ‚¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚¢t do much surfing and they only send the odd E-mail, in actual fact they donââ‚Âà ‚¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚¢t really need Internet access at all if the truth is known, they probably only got it because they knew someone else with it. They donââ‚Âà ‚¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚¢t know about warez, mp3ââ‚Âà ‚¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚¢s etc. in fact they donââ‚Âà ‚¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚¢t really understand how to use the Internet or their computer. Going off the number of families I know like this I would assume that these are probably fairly typical users these days as Internet access moves into the mainstream.

Although this type of customer may appear good for business as far as IPâ₠¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚¢s are concerned they are never going to be able to persuade them to move to a more expensive service, on the other hand, the more knowledgeable user may use more bandwidth but there is also a good chance that they can be persuaded to pay more for a higher tier service, now or in the future.


It would appear to me that NTL have attempted to cover all the bases with their newly proposed speeds and prices and I would expect them to receive lots of new customers once the flyers start dropping through the letterboxes, which is, after all, the whole point of the changes.


All the friends I have told about the forthcoming changes are green with envy so the NTL strategy is obviously spot on.


Putting things in perspective, the highest speed offered by NTL costs a mere £9 a week, what else could you buy for that money which would give you so much enjoyment?