So to get ITV3 on digital is going to cost me extra!
I pay £37.50 for analogue, that includes 1 extra STB @ £7, £13.50 for the Family Pack and £17 for the Sports Pack. Compared to digital, it would cost us £33 for the Family Pack and Sports, and and an extra £15 for another STB, total of £48. Sky digital would cost £43 for their Family Pack, Sports and Multiroom.
Oh, and we HAVE to have NTL's phone service if we want digital so that's another £9.50 if you don't already have a phone (I do have an NTL phoneline fortunately). Sky don't specifically mention you HAVE to have a phone, they only state you need to plug the box into a land based phone line to receive the interactive bits, so If I don't have a phone I don't get the interactive? no great loss there then!
So NTL digital is going to cost me £10.50 more per month and Sky digital £5.50, guess which one we are now considering! The only drawback is Sky only warrant the box for 1 year (NTL rent you the box) and optionally want you to pay an extra £69 per year per box for an extended warranty
Sky seems a better option as I keep hearing about poor NTL digital picture, freezes and pixelation from friends and this forum, but no one I know who has Sky has had problems.
Please don't jump down my throat if I've got something wrong or mis-quoted anything, I compared NTL and Sky and that's more or less how I understand it.
All this just to highlight what an anolgue customer (me) must pay to get ITV3!!

(barring Freeview).