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Originally Posted by sherer
well what a waste that channel was last night.. A Complete load of rubbish on it and it was only on from 21:00 for a few hours then it goes into a shopping channel all night.
Anyone know what the actual point of ITV3 is apart from making money through advertising ?
I can just see it being full of repeats and no real alternative to the Corrie, Emerdale soap rubbish we get at the moment.
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ITV appears to be worried at the fragmentation of the viewing audience from the traditional, all-ages model into channels specially devised for certain age groups. It's trying to protect its advertising revenue by ensuring it still has slots that advertisers who want to reach thirtysomethings will pay for.
In the light of the pasting BBC3 got the other week, in a report that questioned the need for such a narrow focus on age groups, I'm not so sure ITV has got its strategy right.