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Originally Posted by Jonathan David
Slightly off-topic, but doesn't this just speak volumes for how far NTL have not come in terms of Public Relations??
An advert was on ITV stating a channel number yet NTL still wouldn't confirm the channel was going to be available until today?
I can understand not giving confirmed dates about things like software updates or BBCi News Multiscreens(Please be soon  ) but in this situation is NTL silence wrong? |
I suspect they have developed a seige mentality, with the business being in such a parlous state over the past few years. Once you get that culture of secrecy, keeping your head down and saying nothing, it can be difficult to break, even when sticking with it actually makes you look the idiot you are trying to avoid being.
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Originally Posted by spiderplant
It's no different. Even launching one channel is not trivial, and things can go wrong (remember SSX?). There would be call centre meltdown if a channel was announced for a particular date then, for whatever reason, it didn't happen.
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If NTL's Press Office is not capable of wording an annoucement that takes account of that sort of eventuality, then none of them should be doing that job. In the world of PR, saying nothing is very rarely the right thing to do.