[Ignition]

Ummm...

Hang on, £23.99 including VAT, free modem, and free connection (cost to Supanet £58.75) for a 1Mbit service?

Umm hate to pee on anyone's bonfire but on the IPStream platform to provide 1Mbit DSL costs an ISP using 'classic' pricing around £27 per month. To maintain the ~ 25:1 contention ratio often used using the newer 'Capacity Based Charging' scheme costs about the same.

So... this is either using a huge contention ratio (they not only have monthly costs to cover but also obviously the cost of the free connection, modem, bandwidth, tech support, etc) or it's using the Datastream product line with a big contention ratio.

Either way I personally wouldn't touch that offer with a bargepole, it is quite literally too good to be true.

Using BT Wholesale products which Supa must be it is currently not possible to release an uncapped £23.99 / month 1Mbit product and make any amount of cash on it. This will probably end up getting subscribed to by heavier users looking for max bandwidth for minimum cash, and quickly the 50:1(ish) contention ratio that they are probably looking for will soon be reached, followed by streams of complaints from customers when their download speeds won't break a couple of hundred kbits per second.

BT's network gives a nominal 25:1 contention ratio to all residential products and approximately 15:1 contention to business products. ISPs usually ensure that there is no contention on their networks apart from that which is applied by the BT network.

Even this 25:1 ratio results in peak time congestion in some cases - BT class over 25:1 on their network as a fault and required upgrade. Anyone fancy Supa's 50:1 or so they're gonna need to make money on this product?