|
Re: Champions League
Well it's like this. BSkyB don't want to pay for something that will directly benefit their main competitor in the digital TV arena. On the one hand, you can see this from a business point of view.
On the other hand, it costs them money to supply this service to Sky Digital subscribers (they have to rent transponder space from Astra). They earn the same amount of money from an NTL subscriber to Sky Sports as they do from a Sky Digital subscriber to Sky Sports. So why shouldn't they spend the same amount of money on all their subscribers, regardless of the platform they're on?
In my opinion, the regulator should split BSkyB into separate content and supply divisions to stop this sort of thing happening. But that'll never happen...
It's a bit like Microsoft making both the dominant operating system, and the dominatant office package. They could kill the Mac tomorrow by announcing that they wouldn't be making Office X anymore, but it keeps the government off their backs to at least been seen to be being "platform neutral" in Office development (so where's the Linux version, Bill?). The regulator could enforce a similar rule on Sky here, but probably won't...
|