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Originally Posted by Chris T
Google's branding would be tremendously powerful. Those who think this is a pointless exercise have failed to understand that computers are not the preserve of geeks, they are consumer products. And where there are consumer products, there are consumer brands. Great though Mozilla is, it, and Firefox, do not yet have anything like the recognition of the Google brand. Google could bring out a completely ordinary, non-spectacular browser, but it would do well simply because everybody has heard of Google. A very interesting development.
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This one post sums up my feelings about the alternative browser market totally.
It is also the reason I'm 100% supportive of Firefox, because I believe, after several enforced name changes, that Firefox now has a name and logo that COULD become very well known, as Netscape once was, because it's sharp, bright, catchy and user friendly.
They'll probably never get the same recognition Google has, but then I can remember when Google started out, AltaVista was king, and everyone said 'they will never gain the recognition that Alta Vista has'....look at them now, Googling is a verb!!
So yes, if they launch a browser, the public will lap it up, but don't rule out Firefox becoming well known either.....more and more 'ordinary' users are getting hold of it now, and that's what starts the spread, getting a foothold in the consumer market instead of just with the 'geeks'.