Chris

Google's branding would be tremendously powerful. Those who think this is a pointless exercise have failed to understand that computers are not the preserve of geeks, they are consumer products. And where there are consumer products, there are consumer brands. Great though Mozilla is, it, and Firefox, do not yet have anything like the recognition of the Google brand. Google could bring out a completely ordinary, non-spectacular browser, but it would do well simply because everybody has heard of Google. A very interesting development.