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I think the idea of giving the company products at a discount is the theory that because you work for the company and have contributed in making the product, you should get it at 'cost' - ie. a rate that makes no profit for the company.
Also the logic is that when you purchase goods from the company, the company shouldnt be making a profit out of you.
It's also a 'perk' and a way of the company rewarding you for your loyalty in using the company's product by giving you discounted goods - it's cheap for the company and (if possible) stops you buying from a competitor.
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