If it's not a mocked up photo.... then why have the stones in the background and a few other things turned a delicate shade of lilac too?
Perhaps its an optical illusion and i'm seeing purple everywhere after scrutinising the bear for so long to check for evidence of photoshop etc manipulation or the bear's been rubbing itself a bit too roughly on the rocks coz it's got an itch from the dermatitis?
Do i care?
