[Gareth]

Well, I think it's already started to happen. Apparently plus.net are now offering a 2Mbps package for £20 p/month, and other companies are apparently lining-up with similar offerings in the pipeline. The downside, like Wanadoo's offer, is there's a paltry download limit that I'd max out in a couple of hours without even trying!

It's evident to me that the ADSL market is now storming ahead of the cable market - offering increased speeds and lower costs, whereas ntl can only offer slightly increased speeds at an increased cost.