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I would guess that the biggest product is now the 300k service.
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Perfectly correct. The vast majority of customers seem to rate always on above download speed. My Mum, who's the miner's canary for me on this, is sending photos of grandchildren around the place for which her 128k (Telewest 750k) upload is beginning to creak. However, she's still FAR more likely to ring me up and complain (she holds me responsible for all IT outages in the world ever, I even get forwarded mail from her mates) if her cable goes down rather than if it seems slow downloading. Taking a few minutes to send or receive an email doesn't worry her, it's gone when she presses 'Send' and it's there when Mail goes 'ping' as far as she's concerned. If the UK Rail website isn't there or the Sporting Life racing pages or something she'll notice, though.
Ramrod - it costs a flipping fortune to upgrade speeds, new equipment for capacity upgrades, people's time from other teams, overtime for night work, engineer visits to sites and homes, swapping Pace boxes out. Not a cheap proposition.
The comfort is that it would almost certainly cost BT more (more suppliers, more different modems to support not all of which are BT-owned or supplied). This is presumably why there haven't been any higher speeds launched on BT supplied DSL for a while (1Mb and 2Mb have been around for a while). Niche suppliers like Bulldog beat ntl and BT for speed on this, fewer customers, their own network, no wholesaling.