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The uptake of 1Mbit / 1.5Mbit is at the moment very low, in low single fingers % of total customer base. I would guess that the biggest product is now the 300k service. Simply most people are interested more in price than in how fast it is. For the average customer 300k is more than good enough and most can't justify the expense of higher. (Until they discover P2P / FTP / binary usenet obviously!) Simply - if people want the higher speeds they need to be prepared to pay for them, and right now the evidence says they aren't. BT also aren't interested in pushing the speed envelope either - they've been on 2Mbit down 256k up as an absolute max since the beginning of ADSL. (Note for smart arses I said A DSL not SDSL).
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Does it cost ntl anything much to impliment higher speeds for those who want them/are willing to pay?
..and how do they know if people are /aren't willing to pay for higher speeds if they don't offer them?