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It does not quite work like that. If 50% of those recieving the benefit drop it or switch to sky then the extra revenue will be 0.
Others will modify their services so they pay the same, instead of an increased bill, dropping movies and sports, reducing the speed of BB from 1Mb to 600K, dropping phone features. Same as you and I do.
If you took away the perk you would not see much extra revenue IMHO.
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