Just had a leaflet through the door saying NTL plan to add the FX channel free of charge only if the demand was there. To register your preferance you have to ring them on the number advised and let them know.
I did this on two occations, and both times after waiting 15-20 mins I gave up (I have better things to do that sit waiting forever).
What sort of a botched up campaign is that. Ask cutomers to call to register they want a new channel, then supply a number that puts you constantly on hold.