handyman said
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I belive aol will make more from the ntl deal than they will from the bt one for sure
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I have no exoperience in marketing and it allways appears to be a bit his and miss, I guess they just play the odds with these sort of ventures. I am tending to lean a bit the other way and think that AOL having lots of existing dial up customers, has a potential to reach every single one of them via BT ADSL.
Yes I know not all areas have ADSL, but BT has network in all areas (except Hull) and there was this talk about it being efficient to upgrade exchanges with a small amount of customers.
I can see customers who hate AOL software saying "No Thanks"
via BT or ntl network.
and customers hating ntl saying "No Thanks" to AOL as long as the customer is aware it's received via ntl's network.
From the days of small CATV systems we knew in South Wales that people in the valley would be prepared to pay for service, whilst systems in the Large towns/cities closed down through poor customer density. ntl aquired some small CATV systems although outdated that had very impressive density figures compared to ntl's new HFC networks.
The amazing thing is ntl have not hardly ventured into these areas, I'm no marketing person but it would of been the place to start from day one as most of the older hands said.
My point is that BT cover these areas and ntl don't, there are lots of potential customers in non ntl areas for AOL to either pick up new customers or convert there dial-up ones to ADSL.
My view is any operator who had started a decent Wireless operation in these sort of areas would be on to a winner.
