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Originally Posted by seaneeboy
... I still think the new company should be called NTellywest. sounds Lovely  |
I suspect they'll do what Sky and British Satellite Broadcasting did - they went for British Sky Broadcasting, theoretically abbreviated to BSB but ultimately referred to just as 'Sky' - or as 'B Sky B' by some business journalists - basically by the name of the company with the better reputation.
In this case, look out for a clever use of the fact that NTL is already known just by its initials and that one of those is a 'T'. National Telewest Limited, anyone? That leaves open the possibility of being called either NTL or Telewest, or both - NTL for business use, Telewest for consumer marketing. I guess it really depends which brand has the greater cachet. I have no experience of Telewest so I really don't know.