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Old 09-07-2004, 18:46   #25
Chrysalis
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Join Date: Sep 2003
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Re: NTL Broadband 60 day free offer

"They DON'T 'prefer to milk their customers'. The company exists to make a profit, and that's what they are attempting to do. Making a profit guarantees the company's survival and provides cash to invest in the business, as well as guaranteeing jobs."

That made me laugh, havent we had job redundancies and witnessed large fatcat bonuses recently I think thats the true reality. I guess some people have short memories.

Here is what I noticed difference between ntl and adsl companies.

NTL = Free service period for new customers, heavy discounts to those who threaten to cancel. Loyal customers on top tier service price rise.

ADSL = Same price for all with odd special offer offering free activation, if the company can afford it they drop price for new and current customers.

Perhaps ntl should adopt the second strategy, and stop throwing money away on people who cancel just to get discounts and new customers rather then customers who have been with them for a long time. if a customer has been with you for years are they more likely to be with ntl for 2 more years or new customers?
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