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Originally Posted by nefu
Loyalty discounts are given in many areas - Vodafone give 6 months line rental after your years contract is up and Sainsburys have Nectar, so it's not such a bad idea. NTL presumably know when the STB cost is covered and after that could offer a discount to retain good customers.
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All that is happening here is that this sheme is built into the original cost of the rental.
People REALLY need to get out of the mindset that big companies are going to give you something for nothing because they feel good about it. You're all a marketing man's dream.
If a company decided that all its customers would get a free month of broadband after being with the company a year, then the cost of that would be built into the monthly charges.
Besides which, ntl are one of the best of the large operators for giving loyalty discounts to existing customers.